“Sinless” – an icon in the world of ice cream factories.
We understood it immediately when Johan, the founder, came to us with his “sinless” product. Ice cream is the kind of dessert that all people want and need in their lives, but not everyone can enjoy its consequences.
The ice cream of “Sinnnless” is special because it is a vegan and sugar-free ice cream, made by the local brand from Germany. This special ice cream, needs a special packaging.
We take care of the packaging, brand identity and marketing strategy, website, lounge campaign and social media. We came up with an exciting idea related to the perception of ice cream, as in childhood, from a trailer. As a result, we set up a few ice cream trucks in all the central cities in Germany. The goal was achieved, the brand became known and convincing with its concept, but also with the design.