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The central customer benefit of our work lies in the targeted advice on efficient brand management and brand communication. A uniform communication policy creates trust and stands for a fundamental attitude. Especially the identification of the employees with the own company content offers enormous potential.
The starting point is a critical analysis of the existing corporate culture and corporate worlds. In order to give shape to a brand, one must fully grasp and understand its past and present influences. Based on this information, a value-oriented communication strategy is designed.
Define principles of the company
Putting brand content with high memorability into a few words
Placing brand-relevant content effectively in the media
Target group oriented naming of companies and products
Self-image, external image and market analysis as the basis for positioning
Development of the strategic brand substance
Aligning the organization around a common image
Concretization of the vision through instructions for action
Define principles of the company